Hence, it is important to know how to convert video to iPad on Mac or PC to be able to watch any videos on your iPad. However, you also need to acquire videos from places other than iTunes store, such as, your personal videos. In theory, Apple makes the video played easier by offering MOV format in the iTunes Store recognizable by any Apple device. The user cannot simply watch a movie in the iPad without converting the videos into compatible format that would be recognizable by the device. While the iPad is a very user-friendly device for watching movies and videos, Apple built a system wherein one has to first sync the iPad with iTunes to transfer them. However, they also did it in such a way that users would have to purchase almost all Apple products to maximize profit. Apple led the development of the tech industry in the past years through their products, by making convenience and accessibility as key features.